Copywriting, Creative Direction.
Based in NYC.
MAKE. DOPE. SH*T.
Intro
Alec Tavares is a creative polymath with an instinct for storytelling and brand building through various formats of Copy and Creative Production.
Work
The following projects were completed for a wide variety of clients, both large and small. Task include: copy, creative direction, styling, production & more.
Nike ‘Name. Image. Legacy.’ :60 Spot
Hired by 14th And Market to concept and script a :60 spot for Nike NIL Class of 2025 announcement.
Nike “Nike. Image. Legacy.” :60 Spot
Samsung Flau’Jae Johnson #TeamGalaxy announcement
Hired by Samsung and UEG to concept and script a series of #TeamGalaxy announcement spots + other social content for UNRIVALED women’s basketball league.
Samsung ft. Women’s Basketball Star, Flau’jae Johnson
Gatorade 60th Anniversary Super Bowl Activation
Hired by Laundry Service to collaborate, concept, and script a series of spots + activations for Super Bowl LIX
Helped concept and script “Professor G” (played by 49ers Tight End, George Kittle) to share the origin story of Gatorade.
Roger Dubuis Campaign
Scripted the “Time Is Your Legacy” brand movie, narrated by NBA Champion, Iman Shumpert.
DraftKings NBA Culture 360 Campaign (2023 Bronze Clio Sports Award Winner)
Hired by The Revival House Agency to work as a Copywriter and Creative Producer to concept and create a campaign to tap the NBA Culture. The Starting 5 Podcast Show was born.
SpringHill Company: UNINTERRUPTED
Contracted to produce copy for a website refresh, including newsletters, descriptions, bios, headlines, summaries, etc.
Status Pro: NFL Pro Era (VR Video Game)
Hired by ex NFL Pro Andrew Hawkins to provide website copy for his startup tech company and VR NFL game.
Nordstrom Sneaker Event
Curated a sneaker customization event at the Flagship NYC Nordstrom Men’s store and documented for recap.
Augmented Reality Merchandise
Partnered with an independent Augmented Reality company to create AR merchandise for an artist named to Complex.com’s “Best New Artist” list
Styling
Machine Gun Kelly for Rolling Loud NYC
Mack Wilds and Rotimi for Villa x Timberland
Extra Butter NYC photoshoot for adidas
FACETASM Japanese streetwear photoshoot
Management
Landed a “Best New Artist To Watch” placement on Complex.com
Secured a music video premiere on No Jumper blog for “Sneak Dissin,” shot by JMP
Secured a premiere for “Dust It Off” music video on Complex.com
Events
Compound x Magnum Live Large Party
Heineken Green Room Music and Lifestyle party
Facebook “Defining Moments” Panel
Fader Fort “Setting The Stage” Book launch
